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Why create a purpose-driven website?
Aug
6

Why create a purpose-driven website?

SEO & Marketing David Rowlands

Three key steps to a purpose-driven website.

Before we drive into the three key steps, let’s define what we mean by a purpose-driven website and explore why your business needs one to make the most of your online presence. There are five specific rules for a successful purpose-driven website.

  • One clear website focus and theme
  • Open disclosure on your home page (as to why the website exists)
  • Consistent messaging tone and content relevancy on all pages
  • Limited distractions (avoid too many images and text overload)
  • One primary call-to-action across the website

When your website is built on this solid foundation of purpose, it will provide you and your business with direction on content creation, technology opportunities and align with any offline marketing efforts. This purpose will make a significant impact on your search engine discoverability and overall customer engagement, therefore leading to more sales.

Step 1 – Invest 15 minutes today to review your business goals

What are your short term and long term business goals?

We’d encourage you to spend at least 15 minutes today to write down your current business goals, and how you think you are tracking. This doesn’t need to be comprehensive or formalised in a document. It could be as simple as getting out a notepad and jotting down a few points.

This is a simple (hopefully) but vital step for any business website.

Starting with your overall reason why you are in business will give us the start we need to match your business plan to a professional purpose-driven website. Websites often suffer from a lack of customer interest when the purpose of the website is not matched with the business – especially longer-term business goals.

Step 2 – Make it easy for your customers to understand and engage

Now that we have outlined your business goals, let’s think about the opportunities your website can have to help customers understand your business and make it easy for your customers to engage – whether that means to subscribe, buy now, book an appointment or call your office to learn more.

How you want your customers to learn about your business and engage will determine what sort of pages, website plugins and content you require for your website to be purpose-driven.

As a Melbourne based agency, specialising in custom websites and purpose-driven websites, please reach out to us to learn about these opportunities. For now, we encourage you to keep your business goals and customers in mind when creating any page, setting up any plugin, uploading a photo or publishing content.

Any website action should always relate back to your goals. If it doesn’t answer yes to the below question, maybe it’s not the best idea for your website:

“Does this make it easy for my customers to understand my business and engage?”

Step 3 – Monitor and adjust

The last key step is not a once-off… but it is important to remember. To ensure your website remains purpose-driven, please set time every month to check your website statistics.

Check your engagement activity to see if your potential customers are still resonating with your website. If page view trends and orders/subscriptions/contacts are down, this means it is time to revisit these three key steps again.

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About the Author - David Rowlands

Hello, I'm the owner of Digital Developments web design based in Melbourne. As a web designer I have extensive background experience designing and building websites for the real estate, building and the construction industries.

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