You own a small business. You take care of most of the functions such as purchases, sales, client servicing and after-sales too. Maybe, you do have a small team to help you take care of the accounts and the upkeep of your business. You have a steady list of clients who are extremely loyal to you and won’t think of going elsewhere. In short, you are running a successful small business.
But if you still don’t have a website for your business, you are losing out on so many potential clients and other opportunities. Here are 5 reasons why your small business needs a website.
01. Customers expect a Website
In this age of instant connectivity, everyone is a potential customer. There are many people who do their shopping online while they are at work or even as they are surfingonline looking for something else.
These days, customers are tech-savvy and require quick solutions. If you do not have a business website, you are losing the opportunity because these customers will look elsewhere.
02. Social Proof
A lot of people read online reviews about products and services and then make their buying decisions. When you have a business website, you are providing a platform for customer testimonials and feedback that is visible to everyone.
With online reviews influencing purchase decisions, you cannot afford to ignore the potential business you can get with a business website.
03. Your competitors already have a website
It does not make sense to lag behind when you see your competitors making their presence felt online. A lot of companies invest in SEO to rank on the first page of Google and other search engines.
Naturally, customers who use these search engines go to your competitors’ websites and you lose out on all the potential business opportunities.
04. Showcase your products and services
It is sometimes not possible for you to display the entire range of products and services you provide all at the same time for lack of space in your shop or work floor. With a website, you can make sure all of your products and services are well showcased. You can write good product descriptions, provide detailed information and images and manage the content easily. Moreover, you will never get fatigued the way you do when you keep explaining the same thing to a number of clients.
05. Boost your sales
Online shopping can happen any time of the day or night. With a business website, you can sell all the time and not restrict yourself to a 9 am to 5 pm scenario.