How to decide whether your website needs updating?
22nd August 2016
SEO & Marketing

How to decide whether your website needs updating?

You have a website for your small or medium business. But you are not sure how good or how bad it is. You are also not sure if it’s really the time to upgrade your existing website.

We have compiled a list of important questions to ask yourself. If the answer to most of the questions is a “yes”, you are going in the right direction. However, if most of the answers are “No” it’s time to plan a website redesign.

1.  Is your site bringing leads and helping you grow your sales?

If you answered this question even with a bit of doubt, you should immediately hire an expert web design agency to redesign it for you. After all, your website is the first place prospective customers will visit to know about you and your products and services. It’s the face of your business.

If your website does not help in converting your visitors into customers, it’s time to invest in a redesign.

2. Is your website responsive?

Given that more and more users are relying on their mobile phones for their online fix, search engines give importance to mobile friendly websites. That’s right. Google penalises websites that are not mobile-friendly.

A mobile friendly website is one that adjusts according to the device size it is accessed on. This way, the users can easily navigate the website and find information they’re after on any device.

If your website was designed five years earlier or even before that, chances are that it is not mobile responsive. Even if your website was designed just a couple of years ago, it’s possible that it’s not mobile friendly.

How do you check for mobile friendliness?

Simply look up your website on your smartphone. Do you have to pinch and zoom to read the content on your website? If the answer is yes, your website needs a redesign.

3. Does your website have visual appeal?

Does your website have visual appeal? Is the design appropriate for your target audience? Is it compatible to all the major browsers (Chrome, Mozilla Firefox, Opera, and Safari)? Do the colours blend together harmoniously? Is the text easy to read?

If your answer to any of these questions is a “no”, you should consider a redesign.

Hire an Expert

These important questions should give you a clear picture about where your website stands. Once you have determined that it is indeed time to do a redesign, look for a reliable web design agency to ensure you don’t repeat these mistakes.

At Digital Developments, we are results-driven. We design websites that help with your business goals. Talk to us today to know how we can help you achieve your goals with your redesign.

Contact Digital Developments, Web Design Melbourne, today on 0425 804 026 for a free, no-obligation quote.