Whether you are starting a new website or want to redesign an existing website, the first question to start with is “what’s the purpose of my website?”. Be sure to have clarity about the mission of your website even before you hire a web design agency.
The purpose of your website refers to the ideas you have about your business. Every business owner has some sort of expectations from his visitors. You want them to buy products, subscribe to your newsletter, pass on some information, or establish yourself as an expert.
So begin by having a clear idea about what your purpose is going to be. Don’t take this lightly.
Whether you are a fashion boutique, a retailer, ecommerce store or provide professional services, there are some specific goals you want to achieve through your website. Here’s a look at some broad purposes a website may have:
Clarifying Your Website’s Purpose
Take out the time to write down the purpose of your business website. You should have one message that you want to send out to your visitors. Once that message is clear, you can communicate to and connect with your audience better.
Questions to Ask
Here are some questions to consider so you can clarify the purpose of your website.
Making Your Purpose Clear to Your Visitors
When the purpose of your website is clear, you can communicate to your audience more effectively. A mix and match approach to your purpose will do more harm than good. A successful website is one that has a razor sharp, singular focus. Answer the questions above to find that one purpose you want your website to achieve and your web designer will be able to create a website that aligns with your goals.
If you are looking for a well-designed purpose driven website, Digital Developments can help. We have successfully launched over 1000+ websites for many happy customers. We are helpful and we say ‘Yes’ a lot, so drop us a line anytime to see how we can assist with achieving your online goals.