Clarify your website’s purpose and goals
21st June 2016
SEO & Marketing

Clarify your website’s purpose and goals

Whether you are starting a new website or want to redesign an existing website, the first question to start with is “what’s the purpose of my website?”. Be sure to have clarity about the mission of your website even before you hire a web design agency.

The purpose of your website refers to the ideas you have about your business. Every business owner has some sort of expectations from his visitors. You want them to buy products, subscribe to your newsletter, pass on some information, or establish yourself as an expert.

So begin by having a clear idea about what your purpose is going to be. Don’t take this lightly.

Core Purposes

Whether you are a fashion boutique, a retailer, ecommerce store or provide professional services, there are some specific goals you want to achieve through your website. Here’s a look at some broad purposes a website may have:

  • Sell products and services
  • Describe expertise
  • Build reputation
  • Generate leads
  • Nurture sales

Clarifying Your Website’s Purpose

Take out the time to write down the purpose of your business website. You should have one message that you want to send out to your visitors. Once that message is clear, you can communicate to and connect with your audience better.

Questions to Ask

Here are some questions to consider so you can clarify the purpose of your website.

  • What is the unique thing about your products/services?
  • What can people do with the products/services you are offering?
  • What other reason apart from money motivates you to offer these products/services?
  • Why should your audience buy the products/services from you and not from any other vendor/website/seller?
  • How will the products/services you sell change/improve the lives of your customers?
  • What emotional response would you like to trigger in your visitors? How do you want them to feel when they are on your website?

Making Your Purpose Clear to Your Visitors

  • Explain it in clear words on your homepage
  • Mention it in the page title and tagline
  • Use a picture that compliments your purpose

When the purpose of your website is clear, you can communicate to your audience more effectively. A mix and match approach to your purpose will do more harm than good. A successful website is one that has a razor sharp, singular focus. Answer the questions above to find that one purpose you want your website to achieve and your web designer will be able to create a website that aligns with your goals.

In conclusion

If you are looking for a well-designed purpose driven website, Digital Developments can help. We have successfully launched over 1000+ websites for many happy customers. We are helpful and we say ‘Yes’ a lot, so drop us a line anytime to see how we can assist with achieving your online goals.