What is Responsive Design?
6th October 2016
Web Development
A few years, ago, there were several predictions that mobile devices will take over desktop computers. Well, today we see those projections turning into reality as this Gartner report proves. The world over, PC shipments are dwindling, while smartphone sales are on the rise.
This clearly points to the increasing change in the way people consume content today. More and more people today prefer using their smartphone when it comes to consuming content online, learning about a business, or transacting online as this ComScore report proves.
So, whether mobile marketing is important is not the question at all. The question is whether you are prepared to take advantage of this increasing trend and offer an experience that today’s consumers prefer.
In spite of such compelling evidence, many small business owners have not taken any step to leverage this trend.
Whether your website was designed five years ago or just a couple of years ago, if it is not mobile responsive, you must consider a redesign.
What is Responsive Web Design?
It is a framework that helps the content of a website to flexibly adapt to the size of the device it’s accessed on. If your website is responsive, then no matter the device – mobile, tablet or desktop – it will adapt to the screen size to offer the user the best experience.
How to Determine if You Need a Responsive Website?
You have a separate mobile website. You are spending a lot more time than you need to, on maintaining your website. Every time you want to update your website, or publish some new content, you have to do it twice – once for your desktop website and again for the mobile version.
You have to pinch the screen to zoom in. Look up your website on your mobile device. Now, can you read the content without squinting or bringing the device too close to your eyes? Or do you have to pinch the screen to zoom in and out frequently to view the content? Not really an ideal experience, is it? Think about your visitors. It’s likely that they are doing the same, and this experience is probably leaving them frustrated. Imagine the impact this could have on your conversions.
A lot of your visitors are coming from mobile phones. Take a look at your website analytics to determine the mobile traffic your website receives. If you find that more than 10% of your visitors are coming from mobile devices, it’s time to take some serious action.
Act Now, Get a Responsive Website
Even if any one of the above scenarios rings true for your business website, then act now. Get a responsive website; you get a single version of your website that automatically formats itself to the dimension and size of any device.
Contact Digital Developments today for a friendly chat. We’d be happy to answer your questions and have a friendly chat to discuss why your website can benefit with a responsive website. Call 0425 804 026 now.
