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How to choose a Domain Name for your business website?
Aug
25

How to choose a Domain Name for your business website?

SEO & Marketing David Rowlands

Your website represents your business online. Naturally, you put in all efforts to get everything in place, and get it all right. Your domain name is as important as your business name. But how do you choose a domain name that works for your business?

Let’s look at some of the important things to consider when choosing a domain name for your website.

Relevant

This is a no brainer. Obviously, you want a website that is relevant to your business and industry. For example, if you are a personal trainer, the words personal trainer, trainer or fitness trainer, should be a part of your domain name. 

Specific

The more specific your domain name, the higher is the probability of its availability. For instance:

PersonalTrainer.com – it’s very general and it must be already taken

MelbournePersonalTrainer.com – It is still general, because you may not be targeting everyone in Melbourne

NarreWarrenPersonalTrainer.com – Melbourne has several suburbs. If you are targeting a particular neighbourhood, say, Narre Warren, this domain name may be a perfect fit for you. People looking for a personal trainer in Narre Warren are sure to find your website as they are all in your domain name.  

Memorable

You want a domain name that is easy to remember. It is especially crucial when you are trying to establish your brand in the locality. When your domain name is memorable, your customers can easily recommend you by word of mouth. 

So what makes a memorable domain name?

Do away with lengthy names. The longer your domain name, the difficult it is to remember. Avoid random numbers. And say a big “no” to dashes between words, as they are the hardest to remember.

Your domain name could be your business name, say, RoyPersonalTraining.com. 

It could use the name of the neighbourhood you serve such as NarreWarrenPersonalTrainer.com. 

Short

Short domain names are easy to remember, and look good too. However, this is not necessarily true for every domain. For example, an abbreviated word may work for some businesses, and may not work for some. 

Numbers and Dashes

Where possible, avoid picking domain names with numbers and dashes. If your business name happens to have a number, and you are keen on using your business name as the domain name, go for it. In all other cases, avoid using numbers. 

If you are dependent on word of mouth referrals, avoid using dashes. This will make it less memorable. Too many dashes in the domain name can affect the credibility of your business. 

We hope this quick guide will help you choose the right domain name for your business. And if you would like a stunning website that converts visitors into customers, speak to us today.

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About the Author - David Rowlands

Hello, I'm the owner of Digital Developments web design based in Melbourne. As a web designer I have extensive background experience designing and building websites for the real estate, building and the construction industries.

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