As a business owner, you are looking for a website that can establish your online presence, build credibility, and help increase your sales and revenues. If done right, your website can help achieve all of these and more.
You are all set to look for the right web design Melbourne agency to design a stunning website for you. However, if you don’t know what differentiates a good design from the bad, you might end up making the wrong choice.
Let’s take a look at some of the mistakes your website designer should avoid when designing your website. To ensure you don’t end up with such mistakes, be sure to hire a professional web design agency in Melbourne.
A Cluttered Homepage
Your homepage is where your visitors land. You want to make the most of this opportunity. You want to impress your visitors with a stunning design. Based on your brief, your rookie website designer ends up cramming up all the best elements in your homepage – the most important part of your website.
The Fix: In today’s times, less is more. It’s completely possible to impress your visitors with an uncluttered, clean and simple design. The simpler and the more organised the design, the more impressive it is. Your designer must not cram everything in the homepage.
Is this possible at all? Well, this happens when visitors don’t have a clue how or where to look for the information they want. Buttons are almost invisible, links are difficult to find or they are simply placed in the wrong placed. Your visitors will simply bounce off and look elsewhere.
The Fix: Your designer must avoid scattering the buttons all over the place. He must keep navigation simple so that your visitors can easily find what they’re after and access all the pages on your website easily.
If your website uses content that is outdated, it will give your visitors the impression that you are perhaps out of business. That’s a bad way to welcome visitors. Moreover, search engines look for fresh, updated content when ranking websites.
The Fix: You don’t want to serve your visitors stale content that is past its time. If you are doing a redesign, be sure to write fresh copy instead of just using the copy from the decade old website that was created when you launched.
Hire the Right Web Design Agency
Choose wisely. A website is an investment. You don’t want to cheap out and end up with a website that scares away your visitors rather than impressing them. Digital Developments is a trusted web design agency established for over 10 years in Melbourne. Contact us today for a free, no obligation consultation and quote.