In the world of branding, your visual identity is one of your most important assets. It includes your logo, fonts, colours, and the way these elements are combined and applied to represent your brand. Even the tone of voice in your copywriting contributes to your brand’s representation. However, over time, these assets can be unintentionally altered or used in varying ways, especially as staff members come and go.
To keep control of your branding, it’s essential to establish clear guidelines for your visual identity. This includes specific values for colours, particular fonts (including weights and case), and different versions of your logo. With the help of a style guide or stationery, you can ensure that all communication materials produced by your company are consistent, professional, and easily recognisable.
By rolling out your visual identity consistently throughout your company, you can create a sense of unity and ensure that your brand is easily identifiable across all platforms, including your website, stationery, documents, and social media. With a cohesive visual identity, your brand will stand out from the crowd and make a lasting impression on your target audience. If you’re looking for assistance with your visual identity in Melbourne, Digital Developments is here to help. Our team of experts can help you establish a strong and consistent visual identity that will take your brand to the next level.