Why should users visit your website or blog, and not your competitors’, for information and insights? Interesting web content is the solution.
Here are some ways to make your web copy, and thus your website and brand, interesting for your target audience:
Make your web copy scan-friendly
79% of people using the Web only scan content; they don’t read it at length. One of the possible reasons for this behaviour is that web-reading stresses readers’ eyes, forcing them to read a copy 25% slower than they do from a paper.
Make your web-copy scan-friendly. Include headings, sub-headings, and bulleted lists, to enable readers to scan content. Keep paragraphs short. Convey a single idea per paragraph for easy understanding.
Adopt inverted pyramid style
Give the most important information first. Give supporting details in the subsequent paragraphs. Readers who find your content interesting will take the time to finish the entire article. The majority – scanners – may only scan, but they will not miss your point!
Adhere to content-writing etiquette
Optimise content for keywords
Use well-researched keywords in a way that they naturally flow with the content without sounding odd. For best results, pay attention to what your readers want, and you will automatically attract search engines.
Double-Check your Web-Copy
Let your copy sleep once you finish the first draft. Revisit it later. By taking time, you bring a fresh approach to the draft, which can result in a finer copy. Check the copy for grammatical errors and information without factual evidence.
A poor inexpert copy can damage your brand credibility. Consider hiring a professional service to save time and money by creating effective web copy.
Digital Developments can add more value to your website with attractive and action-inspiring web copies. Our web copy is created by experts with years of experience in content writing, and understanding of web-user behaviour. Contact us at 0425 804 026 for more details.