It’s a fair enough question. There was a time when websites were only for large-scale international brands, while small businesses were still thriving on business cards, local newspaper ads and word of mouth.
These days though, websites are crucial for businesses of all shapes and sizes, regardless of what products and/or services you offer. As eCommerce has exploded in recent years, consumers have increasingly turned to the internet for their shopping.
Which brings us to the first reason why you absolutely need a website for your business.
Whether your products and/or services are literally available for purchase over the internet or not, consumers are still researching your brand online before they commit to a physical purchase… more than 80% of them, in fact.
Having your own website allows you to control what potential customers see and hear about you online. Otherwise, you are either relying on third parties like Google Reviews, Yelp, TripAdvisor and social media platforms like Facebook to determine your online image… and that’s if your brand is even appearing online at all!
A well-maintained website allows users to see your business appear at the top of their internet searches, when they are looking for the exact product or service that you provide. Don’t forget – if your target audience isn’t finding you in these internet searches, then who are they finding…?
That’s right: your competitors. You can 100% bank on the fact that many of your direct competitors have a website, and that it helps them to attract new customers that could have been yours.
Take a look at some of your competitors’ sites and see what things they’re doing right, and perhaps what things they’re doing wrong.
A good website allows you to reach a far wider audience than traditional advertising, for a fraction of the cost.
You can create quality SEO content that places your website on the first page of search engines, while strategically-placed testimonials can establish your brand as a reputable and reliable service.
The minuscule upfront and ongoing costs of creating and servicing a well-designed website pay for themselves hundredfold and are a much better long-term investment than typical advertising campaigns.
The internet doesn’t sleep! While your business might operate on a 9am to 5pm basis, your customers don’t.
A website allows you to showcase your products and services any time of the day or night, whether someone is browsing from their laptop on the couch at midnight, or via their smartphone on the train home after work.
These days, creating a website is easy. Any business – from local home theatre installer, the local plumbing service or a high end, luxury home builder – can have a highly interactive and fully-functioning website that attracts customers and expands brand awareness.
So… what are you waiting for? Get in touch with Digital Developments to discuss our professional website solutions today.