You have less than five seconds to make an impression on your visitors. Your visitors will determine your start-up’s professionalism, credibility and trustworthiness in those few seconds. So when you want to impress them right, you need to plan your website well. Here are some tips to help you create a great website for your start-up business.
Look at the 404 Page as an Opportunity
Technical snags are inevitable. When a visitor clicks on a link, it’s possible that the relevant page is missing, or there was an error in the URL. In such cases, he will be redirected to a 404 error page.
Instead of going for a plain old 404 page, why not use this opportunity to impress your visitors. Break the pattern. Think out of the box. Create an error page that will leave a lasting impression.
Call to Action
Have clarity about the call to action. After all, that’s the end purpose of your website – to convert your visitors into customers/leads). So be sure what action you want them to take and design your website around it.
Decide what you want them to do – call your office, sign up for your trial, share their email id or any other – and design your page around that action.
Clear and Concise Copy
Keep your copy to the point and concise. If the content simply goes on and on, your visitors are going to skip it, and worse, your website too. Identify your target audience and make sure the copy addresses their problems instead of endlessly gloating about your business.
Most start-ups want to ensure that their website is stunning and visually appealing. Sure, it’s an important consideration, but it’s not the only objective. Even more important is how the visitor interacts with your website. If the focus is only on visual aesthetics, you will end up with a website that is high on form but low on function. If that’s the case, your website won’t be working for you.
For a start-up, the most important thing to do is to communicate to your visitors your value proposition. A video on the homepage is a great way to point out how you can help your visitors. They will get to know about you quickly and instantly before they read anything.
Hire an Expert Website Design Company
This is the most important thing to do. This is a sure fire way to get a website that will work for you and deliver the results you desire. Digital Developments can create a stunning website for your start-up and help make the most of your online presence. Contact us today for a free consultation.