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How to check my website’s SEO ranking?
Feb
19

How to check my website’s SEO ranking?

SEO & Marketing David Rowlands

Are you keen to know what your website’s SEO ranking is? Here’s all you need to do:

Go to Google.

Type the keyword you want to rank for. Click “Search”. Please keep in mind, if you are signed into Google, make sure you select ‘hide private results’ in the Google settings drop-down to show more accurate results.

If your website is there on the first page, then your SEO strategy is working well for you. If not, your SEO process needs some work.

Here are a couple of things you can do to get your SEO process on the right track:

Define a Set of Keywords for Each Page on Your Site

Are you optimising every webpage on your website for a specific keyword? If yes, you are doing better than not using any keyword at all. But, this process still needs some fine-tuning: optimise each webpage for a set of keywords instead of a single one.

This does not mean that you should stuff the entire set of keywords in a single page, which is highly SEO-unfriendly. Instead, use the main keyword that best defines your product/ service as the primary keyword; use other related keywords as secondary keywords.

Think about Readers, not Search Engines

Yes, search engines are important. But, readers are more important. When content is reader-friendly, it will automatically be search engine-friendly because search engines basically focus on content that is useful to readers.

To be of interest to readers, focus your content on:

  • Topics of interest to readers. These can be about issues they are facing and how your product or service can solve them; industry developments; or about your organisation, culture, employees, etc.
    Inform, educate, entertain or solve, with your content.
  • Use a variety of content formats to make reading an engaging experience. From hardcore research-oriented articles to short and hard-hitting web copies, infographics, videos, images, and podcasts, use latest, trendy and traditional formats, to engage with your readers.
  • Refrain from stuffing keywords into content. Instead, use them in H1, H2, H3 and H4 tags.

Use the Title Tag to Your Best Advantage

The title tag is the text you see on search engine result pages that you click on, to reach the respective webpage. It defines the title of a webpage.

Well-written and well-optimised title tags increase chances of users clicking on your webpage. Use your primary keyword in the title tag. Give additional information so that users know what the page is about, to increase chances of clicks.

Keep title tag length between 55 and 60 characters.

Optimise Your Meta Descriptions

A meta description is the text that appears below the clickable link on search engine result pages. Meta descriptions do not have a great impact on rankings, but a well-optimised description increases chances of clicks, and thus your website traffic.

Digital Developments can help increase your search engine rankings and website traffic with more such result-yielding SEO strategies.

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About the Author - David Rowlands

Hello, I'm the owner of Digital Developments web design based in Melbourne. As a web designer I have extensive background experience designing and building websites for the real estate, building and the construction industries.

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