So you are all set to create a website for your business. You are already dreaming of generating tons of leads and your sales doubling in a few months. All of that is not impossible, but it takes more than just launching your website.
If you want a website that is really a lead magnet, you will have to do a lot more than launch a visually stunning website.
Let your visitors see how you can help them
Your visitors won’t give you more than a few seconds to impress them.
So make the most of your first impressions and tell them in those few seconds how you can add value to their lives. The moment a visitor lands on your website, make sure they know what they can expect from your products/services.
Tell them how your products/services can help solve their problem.
For instance, you if you are selling chairs, instead of telling your visitors you make the best chairs, show them how your chair can help solve a problem at their workplace.
Perhaps you could tell them how your chairs can reduce back pain, and help improve productivity with their ergonomic design.
Not every visitor landing on your website is prepared to buy yet. So what do you do?
Build your email list to nurture the relationship with them with a view to convert them down the line.
Offer them something that’s of value to them in exchange for permission to send them your newsletters.
Simply put in place a system – a newsletter sign up form on your website, a freebie to motivate them to sign up, and an email autoresponder – and you are all set to turn your website into a marketing machine.
Be sure to follow up on the promise you made to your visitors at the time they sign up to your newsletter. You promised them something in exchange. Make sure they receive it instantly. This will instil trust in you and enhance your credibility.
For example, if you promised some discount coupons, make sure your welcome email contains those coupons. If it’s a download, the email should contain the link to the download.
You have put in so much effort to build your list. So, don’t let your efforts amount to nothing. This is the most important step and the most challenging too. It is challenging because you have to keep coming up with new ways to provide value to your readers so they keep coming back to you for more instead of unsubscribing.
So there you go. These four important elements will help you convert visitors into leads, and then your leads into customers. Need help creating a stunning website? Contact us right away. We’d love to hear from you and help create a successful online presence for your business.