Factors that influence the cost of website design
5th December 2017
SEO & Marketing

Factors that influence the cost of website design

Looking to build your business website but wondering where to start? A good website design can make a big difference to your business and increase your profits. Discussing your marketing strategy with your web design agency can help them to understand what exactly you want in terms of design and content.

A good website design does not necessarily mean it has to be expensive. At the same time, you need to consider certain aspects that will affect the cost of designing your website. In this article, we take a look at some of the factors that affect the cost of website design.

Content Management System

With a good Content Management System or CMS, you will be able to make a good impression on your customers with your website images, text and pages. Most popular CMS platforms are open source making them free but you will need to pay your website designer for configuring and design customization according to your business website requirements.

Usability and Navigation

If the pages of your website require a lot of links and you need a lot of labels for the links, the cost of building your website increases. Also, your website designer needs to test the website before you launch it to the general public. The time spent on testing the website is another factor that you need to consider.

E-commerce or Static

Although very few websites these days are static, some business owners like to have their websites far less interactive. They prefer to leave their contact details and get potential customers to reach them via email or phone.

If you are looking for an e-commerce website, you will need to consider payment gateways and other commercial aspects such as linking to your banking accounts. Order carts and wish lists need to be incorporated into your website. An eCommerce website will naturally cost more than a brochure website.


The cost of writing content for your website can vary depending on the number of pages you want. The amount of research needed, the frequency with which you need fresh content to be added and website search engine optimization or SEO also add the price of website design.

Search Engine Optimisation

You cannot expect to rank on page one of Google simply because you have created a good website. You will need the right content with apt keywords that people use to search for and then optimize the targeted keywords for your website. Costs increase when you need fresh content with SEO at frequent intervals.

Looking for Professional Help?

Digital Developments, web design Melbourne, can help you create a website that looks good, is easy to find and attracts customers and we employ the latest strategies and technology. Our experts use design strategies that enable you to deliver the best visual experience for your visitors without compromising quality. Contact us at 0425 804 026 for more details.