As a web design agency in Melbourne, we get a wide range of questions during client consultations. A lot of clients ask our opinion about the importance of a business blog. Although there’s no denying the importance of a blog, the answer is as simple. It entirely depends on your commitment, and your requirements.
Do You Want a Blog?
Undoubtedly, blogging is a great way to reach out to your customers, establish your industry expertise and it’s great for SEO too. A Blog is a fantastic way to attract traffic to your website on a regular basis.
How do you get people to read your blog?
Write regularly, write shareable and interesting content, and let as many people know about it through social media.
Please keep in mind, you will only be able to write useful, interesting content if you enjoy the process of blog writing, or alternatively you can hire a writer who can do it for you.
So the answer to the question whether you should have a blog for your website depends on your level of commitment. If you can commit to writing regularly or have someone do it for you, go for it. An empty blog that hasn’t been updated for months does not look good. In fact, it may seem to your visitors that you’ve gone out of business.
If you are not sure, then take small steps. That’s what we did when we began as a web design agency in Melbourne. Begin by writing a blog post once a month, and take it from there. You could then publish once every fortnight until you can perhaps publish one blog post every day. That’s the ideal situation.
Imagine the kind of impact you will have on the search engines. Every day that the search engine spiders search for fresh content and find something relevant, they are going to like it. After all, Google and all other search engines love fresh content. They want to deliver the most relevant and the latest content to the users.
When you churn content on a regular basis around your niche, your website will soon become a relevant resource in your niche.
Be Prepared for the Long Haul
But you need to commit yourself for the long haul. Slow, steady progress will over time build up and lead to a website rich with useful, interesting and relevant content. It’s not as easy as it sounds, but it is well worth the effort.
If this post has inspired you to take up business blogging for your website, do let us know about your journey and the results. And should you need any assistance with designing your website, or are looking for a reliable web design Melbourne agency, feel free to contact Digital Developments anytime.