Build an effective website in four easy steps

Build an effective website in four easy steps

SEO & Marketing David Rowlands

Although business owners are aware that a website can add more value, many avoid building one, believing the process to be complex and expensive. With careful planning, building a website is easy. If cost is a factor, you could always go for a basic website at the outset, and build on it gradually.

Create your business website in four steps

Step 1: Choose a Domain Name

The domain name is your website’s address. What do you do when someone asks you for your home/office address? You don’t blurt out the longitude and latitude, do you? The same holds true for your website. 

A domain name makes it easier for your prospects and customers to find you online. A domain name must be registered to make it your official and exclusive website address.

When choosing domain names, ensure that the name:

  • Represents your business
  • Is short and easy on the tongue
  • Includes keyword(s)
  • You can register a domain yourself through a domain registration company.
  • Alternatively, your web design agency may offer to register your domain name as part of their website design package.

Step 2: Choose Your Website Host

Just like you need a home to live in, your website needs a home to rest at. This is where you will store all the files that make up your website. You need a hosting service that can offer 99.98% uptime, fast servers and reliable customer service.

Hosting companies offer different plans so you can choose one that fits your requirements and purpose. A basic brochure website can benefit from a low-cost hosting plan. Talk to your web design agency if you need help choosing the right plan.

Step 3: Choose a Website Platform

Hosting companies may integrate free website building tools in their plans so you could build your own website. A professional web design agency is ideal for more customised, user-interactive and professional websites.

While building a website by yourself is great, it’s important to realise that a website is not just about fancy design. Factors such as Search Engine Optimisation (SEO) are crucial to ensure your website reaches your target audience.

These strategies need to be integrated before you launch your website. Unless you are an SEO expert, it is always better to have a design agency handle the job for you.

Step 4: Website Content

Good content is always a search-engine puller. You can have text, images, videos, audio and downloads, on your website. Ensure that your content is relevant, interesting, and SEO-friendly, to ensure greater audience reach.

A website has the potential to increase your business reach and sales. But, success depends on efficient integration of different factors including design, development, content and SEO.

In conclusion

At Design Developments, we can help you with the entire web design process. Having worked with different businesses across Australia, we understand differing website needs of each business. We are known for our efficient and affordable website services.

Contact us today to discuss your web design project.

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About the Author - David Rowlands

Hello, I'm the owner of Digital Developments web design based in Melbourne. As a web designer I have extensive background experience designing and building websites for the real estate, building and the construction industries.

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