Blu Pools launch new website

Blu Pools launch new website

Case Studies Nick Krause

The next website for this pool builder in Melbourne required a heavy emphasis on showcasing pools that they’ve completed. It needs to serve the dual purpose of being both a website as well as photo gallery for when they’re at trade shows.

Our Approach to the new Blu Pools site

The largest challenge was displaying images and text simultaneously – for small lines of text this is simpler but becomes unreadable as a paragraph. We layered panels of transparent blue to make the content of the website readable. With full screen images in the background (not just in the gallery), we initiated a ‘hide’ button that makes the content disappear, revealing the glorious finished pools.

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About the Author - Nick Krause

I enjoy seeing graphic design evolve from brand identity through to company stationery, brochures and websites. I have a passion for travel, photography, running and coffee – all of which are made better through quality design.

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