At Digital Developments, we write website copy and blog posts for lots of our clients. And every page helps generate traffic to their sites. Posting new content regularly is an easy way to improve your online presence.
In this article, we share some secrets of professional SEO article writers.
01. Keyword research
Identify the search terms people use to find the products/services you offer. Create a list of keywords and track the number of times you use your keywords in your content. Track where you stand in the SERPs ( Search Engine Results Page ) for each keyword you target.
02. Use keywords wisely
If you thought you could simply toss the keywords all over your article and call it a day, think again. This strategy may do more harm than good.
Use your keyword in the title, in at least one subheading, in the first 300 words of the article. Any more iterations should be a variation of the keyword.
03. Write useful content
Don’t crank out content just for the heck of it. You are not just writing for Google, you are writing for people. Seek to deliver some kind of value to your readers.
Is there something you can tell them that no one else can/has? What enlightening thought can you share that isn’t available anywhere else?
If nothing else, you can certainly share useful information about your business.
Take a peek at your list of keywords to see if you can come up with some topics around those keywords. Perhaps you can interview some experts in your industry for your post.
04. Don’t ignore the length of your text
You might think that a paragraph is better than no content at all. But aim for at least 400 words of content. However, if you can touch 800 to 1,000 words, by all means, go ahead.
Research shows that in-depth posts that touch 2,000 words and above get more traction on the search engines. The longer the content, the more value you are able to provide to your readers.
05. Edit your posts
Once you’ve finished writing your piece, invest some time to edit it.
Correct any typos and spelling errors. Steer clear of lengthy paragraphs and long-winding sentences. If possible, have someone go through your piece before you publish it your website.
SEO article writing is a skill that you can excel at with practice. However, if you don’t have the time or the inclination for it, you can always lean on our expert team of copywriters. Get in touch with us today to know more.