Blog

5 features of a well-designed website
Sep
30

5 features of a well-designed website

SEO & Marketing David Rowlands

The primary purpose of a business website is to increase your visibility and boost your sales. To that end, your website must be visually appealing, engaging and robust. Let’s take a look at the top 5 features of a well-designed website that your business website should feature to help achieve your online goals. 

01. User-friendly

Internet users have come to have a lot of expectations from the websites they visit. They will not tolerate a website for even a second if it does not provide a solution to their problem. To that end, it is important to ensure your website is user-friendly

Here are some essential features that make a site user-friendly:

  • Fast load time.
  • Easy navigation.
  • Visually appealing design and interface.
  • Useful and engaging information.
02. SEO-friendly

Your website must leverage the power of SEO. If your website is weak on SEO, it will not have much visibility, which will do no good to your business.

Your website must:

  • Not have any dead links that result in a ‘404’error
  • Prudently use CSS, JavaScript and other animation effects that are difficult for the search engine crawlers to read.
  • Be updated with fresh content regularly.
03. Contemporary design

Your website’s design plays a huge role in impressing your visitors as well as the search engine crawlers. The design should not only be contemporary; it should be technically robust too.

Your website must conform to the latest design standards and best practices. A custom website is sure to have a better impact than a generic website. So hire a professional web design agency to develop a high quality, modern and technically-strong website.

04. Business-friendly

Your website’s prime goal is to achieve your business goals. So your website must cover all the aspects that will help it fulfil your goals.

To that end, your website must:

  • Be compatible with multiple browsers.
  • Feature an easy check-out process.
  • Provide your contact information.
  • Ensure that the text is easy to read.
  • Be mobile-friendly to ensure visitors can access your website on any device including mobile phones, tablets and computers.
05. Secure

Security is a major consideration, so please make sure that all your Website Software and Plugins are up-to-date and if you collect information from your visitors in any manner (even a simple contact form), your website must use SSL encryption as has a reCAPTCHA on all forms.

In Conclusion

Implement these five features and you will have a great website that ticks all the right boxes. Need a new website? Contact Digital Developments today for a free quote.

David Rowlands Photo

About the Author - David Rowlands

Hello, I'm the owner of Digital Developments web design based in Melbourne. As a web designer I have extensive background experience designing and building websites for the real estate, building and the construction industries.

Digital Dev Icon