A logo symbolises your brand, it’s a representation of your company, the very starting point to which you wish to impress the business world. We believe a well designed logo should be personal and reflect the distinctive characteristics, values, and philosophies of your business or service.
Digital Developments come highly experienced and can design the perfect logo that will suit your company or service, and will appeal to your target audience. We fully understand the “Logo Design Process”, from analysing the creative brief, researching, planning, mock-up and design to approval and providing the finalised logo design files for use in various formats of media.
Designing a logo isn't like designing a website, or a brochure; it's an identity.
It is essentially your brand or business broken down into its basic elements, something to identify not only who you are, but what you do and the direction you do it in.
This means that a logo isn't something that can just be thought up overnight, it's a labour of love for both us and the client. It's not something to rush, because your logo will define the feel, colours, fonts and the way a customer will perceive your business. It's often said that you don't get a second chance at first impressions, and a rushed logo is evidence of this.
Digital Development will strive to work closely with our customers in order to deliver their branding needs to their exact liking. We've always found that exemplary logo design promotes not only the identity side of a business, but it makes following through with a website and stationery that much more fluid and consistent.
Digital Developments will work with the client in ensuring the exact desired outcome for their logo.
What better way to prove that by showing how we go about designing one?
We start simple: a meeting or two getting to know the client, finding out what their business does, how it serves its customers and the image it would like to project to the masses. It may sound like an interrogation, but it acts out more like a friendly chat.
Once we have the information we need, we begin on the first draft; drawing influences from not only the client as an individual, but their business as a whole. This draft is then sent to them, and upon receiving feedback we'll create and send another round of drafts.
This stage may repeat once, we might get it on the first go, or it might take five or ten tries, but we'll get there. It's all about customer satisfaction. Oftentimes we will urge a client to never rush into a decisions; that if there is even a sliver of doubt to go with another round of revisions rather than make a hasty choice.
On that magical moment where a choice is made, and satisfaction is at 100%, we'll gleefully package up the logo in a variety of formats, a range of vector and raster files for any occasion.
The logo is yours now, go forth and be joyful!